Challenges and opportunities
A Nordic market-leading publishing company contacted us as it was facing a decrease in its sales and customer retention rate. The competition was increasing in the entertainment market, as product offerings became increasingly digitalized. Unfortunately, that resulted in diminished customer loyalty to the company's non-digital product offerings. Copenhagen Data identified several opportunities, and assembled them in a data strategy, that aimed to improve the internal overview of sales and loyalty through a modern data platform. We created an implementation roadmap of the several data projects that were needed to reach the goals of the company. At the same time, we engaged relevant stakeholders to ensure that the data projects and the data strategy were supported by the company.